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This can vary from light editing and updates to brand tone buildouts crafted from scratch.
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Liven up your approach and craft new storylines that rejuvenate your click-through rates, increase sales, and make your emails a must-read.
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Advertising assets that won't miss the mark and get lost in the void. The goal is to resonate with multiple audiences, build brand trust, and reach your ideal demographic.
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Ensure your product is ready to launch or create a seasonal storyline with staying power.
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Keep it short, sweet, and to the point for emails, campaigns, and product launches.
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Cultivate company values and direction with brand-driven mission and vision statements.
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Bring your authentic self to any digital space with a professional bio that touts your accomplishments without going overboard.
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Fine-tune your brand positioning and differentiate your product or service from what's already in the digital marketplace.
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Align your marketing and sales goals with your consumer presentation so there are no doubts about who your company is, what product you're offering, and what it can do for consumers.
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Bring your brand goals to life in still images that can live on a website, social media channel, or marketing assets. Extras like prop styling, creative direction, and prop sourcing can be added to this service.
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Even if it’s only for LinkedIn, a great headshot goes a very long way.
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Set up a shoot in the comfort of your own home or capture one of your favorite leisure activities on camera. Most people come alive when they're doing something they love, making it easy to get shots with authentic smiles and lots of personality.
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Capture authentic, high-energy aesthetics that never look forced or stiff (of your tasting room, dining room, or staff).
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The base and foundation for everything you want to do on or offline. It’s the identity (and personality) of your business, individual persona, or freelance service. This includes components like a logo, color palette, and copywriting tone.
Think of branding as step one, without it, you won't have anything to market.
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Anything that promotes the brand is considered marketing. The tactics you use for promotion (campaigns, email marketing, and advertisements) can optimize your revenue and grow your business.
The downside of working with a marketing-specific agency is that they may not maintain the boundaries necessary to treat branding and marketing separately.
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Copywriting is defined as writing text for advertisements or publicity materials.
The best copywriters are natural storytellers who can incite emotions like excitement and trust in just a few sentences.
When working with a copywriter, please remember that you're not just paying for a service, you're also paying for time and talent.
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A big, broad statement that provides clarity and describes the direction your company strives to go in within the next three, six or nine plus years.
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Your tactical approach to what you do every day in pursuit of the more aspirational vision that was created. This should include what you do and who you do it for.
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If your brand were a person, these would be your morals. Choose brand values that allude to larger ideas -- If you're trustworthy, what is it about you that inspires trust? Remember that these values will need to be backed by action and not just words.
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A creative professional is defined as someone who uses their creativity to make a living in a recognized field of artistic or creative endeavors.
Creatives are central to innovation and use their expertise to assess and build solutions for projects.
Prices vary wildly in the creative field because skill sets and experience vary drastically. No two creatives think or see things exactly the same way, and that's what makes our professions fun and unique.
