COPYWRITING

This can vary from light editing and updates to brand tone buildouts crafted from scratch.
Ensure your product is ready to launch or create a seasonal storyline with staying power.
Keep it short, sweet, and to the point for emails, campaigns, and product launches.
Bring your authentic self to any digital space with a professional bio that touts your accomplishments without going overboard.
Liven up your approach and craft new storylines that rejuvenate your click-through rates, increase sales, and make your emails a must-read.
Match the consistency of your emails and campaigns with limited text that doesn’t lose thoughtfulness.
Fine-tune your brand positioning and differentiate your product or service from what's already in the digital marketplace.
Advertising assets that won't miss the mark and get lost in the void. The goal is to resonate with multiple audiences, build brand trust, and reach your ideal demographic.

BRANDING

Find the company or project name that resonates with you, your team, and your core demographics.
Uncover your overarching strategic story and create a personalized blueprint for brand communication and market differentiation with mission and vision statements.
Ensure everything you're saying and where you’re saying it aligns with your brand's foundational elements and storylines.
Create the personality and point of view your target audiences will want to get to know.

PHOTOGRAPHY

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GLOSSARY

The base and foundation for everything you want to do on or offline. It’s the identity (and personality) of your business, individual persona, or freelance service. This includes components like a logo, color palette, and copywriting tone.
Think of branding as step one, without it, you won't have anything to market.
Anything that promotes the brand is considered marketing. The tactics you use for promotion (campaigns, email marketing, and advertisements) can optimize your revenue and grow your business.
The downside of working with a marketing-specific agency is that they may not maintain the boundaries necessary to treat branding and marketing separately.
Copywriting is defined as writing text for advertisements or publicity materials.
The best copywriters are natural storytellers who can incite emotions like excitement and trust in just a few sentences.
When working with a copywriter, please remember that you're not just paying for a service, you're also paying for time and talent.
A big, broad statement that provides clarity and describes the direction your company strives to go in within the next three, six or nine plus years.
Your tactical approach to what you do every day in pursuit of the more aspirational vision that was created. This should include what you do and who you do it for.
If your brand were a person, these would be your morals. Choose brand values that allude to larger ideas -- If you're trustworthy, what is it about you that inspires trust? Remember that these values will need to be backed by action and not just words.
A creative professional is defined as someone who uses their creativity to make a living in a recognized field of artistic or creative endeavors.
Creatives are central to innovation and use their expertise to assess and build solutions for projects.
Prices vary wildly in the creative field because skill sets and experience vary drastically. No two creatives think or see things exactly the same way, and that's what makes our professions fun and unique.